International Marketing Company – Geolocation Research Initiative

By optimizing existing approaches to extract better results, GAP developed a new proprietary methodology for the creation of these attributes. Algorithms were created to identify drivers’ home and work location and “stopped by” locations - places a consumer is likely to visit before or after work. Using these data points, GAP created audience profiles for frequent and recent visitors to these businesses. By identifying places and patterns of consumer visits, this unique model allowed our client to create and place better-targeted ads based on a consumer’s rider journey.