International Marketing Company - Data Transformation

Profile & Challenge

Our client - a major marketing company - sought to include Japan’s census data into its larger data universe but faced multiple integration challenges. The data set used non-Latin characters (in this case Kanji), and required contextual understanding of Japan’s administrative operations, in order to match them with the client's existing data tables. The client turned to GAP for help with this big data transformation project.

Solution & Outcome

Existing translator programs were not effective in translating the data set, so GAP found a one-to-one translation service to perform the translation. The client was presented with a data set that could be readily used and integrated with their larger data universe. After translation, GAP enhanced and standardized the data to be used in modeling efforts for audience creation. Moving forward, the client also gained the ability to easily convert future census data from Japan and other non-Latin languages based on GAP’s solution. As an added bonus, GAP’s data engineering team created a tool that can be used to update all data models faster for the client, improving the process for regular data refresh.

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