National Geographic Society -
Weird But True iOS Apps iOS Apps
National Geographic Society is renowned for its educational books, magazines, and television programs, especially in natural and historical sciences.
Service: UI/UX Design & UI Development, Mobile App Development
Industry: Media, Education
Tech Stack:
Profile & Challenge
The challenge was to deepen the relationship with fans of the "Weird But True" children’s print book series and generate a new revenue stream through a mobile app.
SOLUTION & OUTCOME
GAP designed and developed an interactive app featuring social sharing, in-app content purchasing, sponsorship/promotion, and content updating. The "Weird But True" mobile app has been immensely successful, with over 3 million downloads and 3 major releases. It has received accolades including the Spring 2012 Parents’ Choice Funstuff Award and recognition by The New York Times and Apple.
ADDITIONAL PROJECTS
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