Match Your Message to the Medium

In the age of AI-generated noise, crafting a message that actually resonates requires more than just high volume—it requires intent. In this episode of Future Fuzz, Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), explains why matching your message to the medium is the key to authentic B2B storytelling.

“People don’t like to be talked at; they want to be included in the conversation,” says Jocelyn Sexton. In this discussion with host Vince Quinn, Jocelyn breaks down her “form-fitting function” philosophy for content. They explore the early messaging challenges at GAP, the importance of a consistent yet adaptable brand voice, and why marketing leaders should fire “bullets before cannonballs” when testing new platforms. From LinkedIn strategies to the nuances of video vs. audio-only content, this episode is a masterclass in purposeful B2B communication.

Meet the Guest:

Jocelyn Sexton
VP of Marketing, Growth Acceleration Partners (GAP)

Host:

Vince Quinn
Founder, SBX Productions

Key Takeaways:

Establishing a strong brand voice that is consistent but adaptable across platforms.
Why content must be purpose-driven: educational, inspirational, or actionable.
The “bullets before cannonballs” approach: Testing ideas with pilots before scaling.
How to align messaging with specific audience needs throughout the buying journey.
Avoiding common mistakes in video and podcasting to ensure inclusivity.
Navigating the balance between AI efficiency and human-centric authenticity.

If you’re ready to bridge the gap between your current technology and your growth goals, our team is ready to help — find more information at www.WeAreGAP.com

Enjoy!

Match Your Message to the Medium

Meet the Guest:

Host:

Key Takeaways:

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