International Marketing Company – Data Transformation

Existing translator programs were not effective in translating the data set, so GAP found a one-to-one translation service to perform the translation. The client was presented with a data set that could be readily used and integrated with their larger data universe. After translation, GAP enhanced and standardized the data to be used in modeling efforts for audience creation. Moving forward, the client also gained the ability to easily convert future census data from Japan and other non-Latin languages based on GAP’s solution. As an added bonus, GAP’s data engineering team created a tool that can be used to update all data models faster for the client, improving the process for regular data refresh.