Outlast the Hype with AI That Lasts The Next Competitive Edge Delivers ROI at Scale (and Keeps Getting Smarter)

The hype phase of AI is over. What remains is an expectation that AI will deliver business impact, yet many organizations still struggle to prove sustained ROI. At Growth Acceleration Partners’ November 2025 Technology Executives Roundtable in New York City, CTOs, engineering executives, and data governance leaders gathered to answer three critical questions: What’s holding back AI investments? What does it take to build AI that lasts? How do we engineer adaptive systems that continue returning value over time?

This report reveals the patterns separating durable AI systems from noise. You’ll find real frameworks for governance as competitive advantage, the metrics that matter beyond cost savings (trust, adaptability, knowledge retention), and why change management—not technology—remains AI’s toughest barrier. The organizations positioned to lead treat AI as adaptive architecture, not isolated initiatives. They measure success by output quality, not deployment speed. Written by Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners.