B2B Marketing Strategy & AI Readiness

Marketing leaders face a common hurdle: the “sea of sameness.” In this episode, Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), explains why the status quo is your biggest competitor and how to navigate the shift toward AI-driven strategy without losing human authenticity.

“Marketing is a lot like being a toothpick under a fingernail,” says Jocelyn Sexton. “Your job isn’t to invent problems, but to make people feel the pain of the status quo.”In this episode of the Beyond the Brief podcast, host Chris Perkins — President at Model B — speaks with Jocelyn about her journey from journalism to the C-suite. They discuss why marketing strategy is similar to reading the wind while sailing, the reality of “SaaS fatigue,” and the critical need for a solid data foundation before launching any AI initiative.

Meet the Guest:

Jocelyn Sexton
VP of Marketing, Growth Acceleration Partners (GAP)

Host:

Chris Perkins
President, Model B

Key Takeaways:

Why the status quo is a bigger threat than your direct competitors.
Reading the “ripples on the water” to predict market shifts.
The AI data gap: Why readiness starts with your foundation, not the tool.
Navigating the “collapse” of the marketing leader role in 2025.
How authenticity acts as a natural filter for high-value partnerships.
Managing the balance between automation efficiency and strategic value.

If you’re ready to bridge the gap between your current technology and your growth goals, our team is ready to help — find more information at www.WeAreGAP.com

Enjoy!

Beyond the Brief – Marketing Authenticity and the AI Data Gap

Meet the Guest:

Host:

Key Takeaways:

Actions

Beyond the Brief – Marketing Authenticity and the AI Data Gap

Meet the Guest:

Host:

Key Takeaways:

Actions

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