Understand the critical importance of effective UI/UX design and development for successful digital products in this insightful document. It outlines the rigorous process needed to create user-friendly and functional applications, emphasizing the difference between UX and graphic design. The focus is on user-centric design principles, involving extensive user research, usability testing, and adherence to established design systems like Material Design. The document highlights GAP’s approach to integrating strong UI/UX practices with technical development, ensuring that both front-end and back-end considerations result in robust, scalable, and aesthetically pleasing applications.