Mercer - World Economic Forum Microsite

Mercer is a leading global consulting firm known for its expertise in health, wealth, and career consulting.

Service: UI/UX Design & UI Development, Web Development

Industry: Manufacturing/Transportation/Logistics

Tech Stack: PHP

Profile & Challenge

Mercer aimed to assist global business leaders in understanding the impact of their research findings on businesses and the global economy during the annual events from 2012 to 2014.

SOLUTION & OUTCOME

GAP designed and developed interactive microsites showcasing Mercer’s thought leadership through videos, podcasts, report downloads, and social sharing. These microsites integrated with an arcane CMS and a third-party marketing automation system. Each year’s microsite had a specific focus: global talent mobility in 2012, an interactive Talent Barometer survey in 2013, and promoting Mercer’s publication, "Education and Skills 2.0" in 2014. The campaigns successfully generated contacts and active leads.

ADDITIONAL PROJECTS

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DrillingInfo

DrillingInfo

Front-End Development, Back-End API Development

Solutions that deliver actionable insights across the upstream and downstream supply chains.

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Decision Resources Group (DRG)

Decision Resources Group (DRG)

Software & Data Engineering

DRG is a leading healthcare research and consulting company providing high-value healthcare industry analysis and insights.

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