Mercer - World Economic Forum Microsite
Mercer is a leading global consulting firm known for its expertise in health, wealth, and career consulting.
Service: UI/UX Design & UI Development, Web Development
Industry: Business Consulting, HR
Tech Stack:
Profile & Challenge
Mercer aimed to assist global business leaders in understanding the impact of their research findings on businesses and the global economy during the annual events from 2012 to 2014.
SOLUTION & OUTCOME
GAP designed and developed interactive microsites showcasing Mercer’s thought leadership through videos, podcasts, report downloads, and social sharing. These microsites integrated with an arcane CMS and a third-party marketing automation system. Each year’s microsite had a specific focus: global talent mobility in 2012, an interactive Talent Barometer survey in 2013, and promoting Mercer’s publication, "Education and Skills 2.0" in 2014. The campaigns successfully generated contacts and active leads.
ADDITIONAL PROJECTS
RELATED ARTICLES

June 26, 2023
The Rise of AI Tools: How They Can Streamline Your Business and Free Up Time for More Complex Tasks
by Javier Cravioto, Delivery Director at Growth Acceleration Partners Around 10,000 years ago, we humans managed to convince a plant to grow where we wanted, allowing us to invest our time in cultivating the plants we deemed suitable for food in specific locations. This transition freed us from the risks of hunting
Read More
June 19, 2023
What Some Data Consulting Experts Don’t Want You to Know
Data analytics consultants are filling the knowledge and skill gaps created by a tight labor market and the growing need for digitalization. Enterprise-level efficiency is now dependent on leveraging existing datasets to optimize operations. But companies don’t always have the internal capacity to manage still-developing and amorphous issues posed by data
Read More