Profile & Challenge
Mercer wanted to develop an interactive, digitally innovative tool that could be used by employers to measure the extent to which their companies were ensuring women thrive professionally. Mercer had recently completed a global research study on gender diversity practices, and needed to promote awareness of the study and encourage engagement with the results
SOLUTION & OUTCOME
GAP created and hosted an interactive survey that showed how respondent’s answers compared to benchmarks from Mercer’s study. Upon completion of the survey, respondents would also be given a Thrive-o-Meter rating and recommendations for advancing their gender strategy. GAP also integrated with Mercer’s marketing automation system, giving Mercer valuable feedback as the survey was completed.
The project was so successful that Mercer incorporated the survey as an actionable component of its annual When Women Thrive conference.
June 26, 2023
The Rise of AI Tools: How They Can Streamline Your Business and Free Up Time for More Complex Tasks
Javier Cravioto, Delivery Director at Growth Acceleration Partners, charts the evolution of human progress with a focus on AI tools. From agriculture to the digital age, he examines how these technologies are transforming efficiency and creativity. As we delve into the era of AI tools, discover their profound impact onRead More
June 19, 2023
What Some Data Analytics Consultants Don’t Want You to Know
Data analytics consultants are filling the knowledge and skill gaps created by a tight labor market and the growing need for digitalization. Enterprise-level efficiency is now dependent on leveraging existing datasets to optimize operations. But companies don’t always have the internal capacity to manage still-developing and amorphous issues posed by dataRead More