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Mercer - Gender Diversity Survey

Mercer is a leading global consulting firm known for its expertise in health, wealth, and career consulting.

Service: UI/UX Design & UI Development, Software & Data Engineering

Industry: Business Consulting, HR

Tech Stack: PHP

Profile & Challenge

Mercer wanted to develop an interactive, digitally innovative tool that could be used by employers to measure the extent to which their companies were ensuring women thrive professionally. Mercer had recently completed a global research study on gender diversity practices, and needed to promote awareness of the study and encourage engagement with the results

SOLUTION & OUTCOME

GAP created and hosted an interactive survey that showed how respondent’s answers compared to benchmarks from Mercer’s study. Upon completion of the survey, respondents would also be given a Thrive-o-Meter rating and recommendations for advancing their gender strategy. GAP also integrated with Mercer’s marketing automation system, giving Mercer valuable feedback as the survey was completed.

The project was so successful that Mercer incorporated the survey as an actionable component of its annual When Women Thrive conference.

ADDITIONAL PROJECTS

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DrillingInfo

DrillingInfo

Front-End Development, Back-End API Development

Solutions that deliver actionable insights across the upstream and downstream supply chains.

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Decision Resources Group (DRG)

Decision Resources Group (DRG)

Software & Data Engineering

DRG is a leading healthcare research and consulting company providing high-value healthcare industry analysis and insights.

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