Profile & Challenge
The Atlantic needed a robust internal dashboard for their editorial staff to efficiently track audience development and traffic metrics for TheAtlantic.com, replacing complex spreadsheets.
SOLUTION & OUTCOME
GAP created an internal dashboard to sit on an API created by The Atlantic’s digital team. The story and author database provided by The Atlantic included 150 years’ worth of articles.
Our team leveraged React.js to develop the business intelligence tool, which drills data down by several filters, including article categories, author, and range of dates. The analytics dashboard measures unique views, time spent on each story, frequency of posts, and views on various channels, among other KPIs. Editors can compare data during time periods such as the previous week or month. The dashboard UX/UI was designed to match the look and feel of TheAtlantic.com.
With access to real-time data and predictive analytics, The Atlantic editors can better measure article performance and work toward achieving business goals as well as delivering content that builds brand loyalty and resonates with readers.
"The upgrade to LabPortal 2.0 has tremendously enhanced the efficiency of our lab processes. We've seen an evolution to a more natural workflow, as well as greater flexibility for the user. These improvements have helped us to provide even better service to clients who entrust their testing needs to us."
Senior Asphalt Technician
June 26, 2023
The Rise of AI Tools: How They Can Streamline Your Business and Free Up Time for More Complex Tasks
by Javier Cravioto, Delivery Director at Growth Acceleration Partners Around 10,000 years ago, we humans managed to convince a plant to grow where we wanted, allowing us to invest our time in cultivating the plants we deemed suitable for food in specific locations. This transition freed us from the risks of huntingRead More
June 19, 2023
What Some Data Consulting Experts Don’t Want You to Know
Data analytics consultants are filling the knowledge and skill gaps created by a tight labor market and the growing need for digitalization. Enterprise-level efficiency is now dependent on leveraging existing datasets to optimize operations. But companies don’t always have the internal capacity to manage still-developing and amorphous issues posed by dataRead More