Jocelyn Sexton, VP of Marketing at Growth Acceleration Partners (GAP), joins Carlos to cut through the noise on modern events—what actually works, what to skip, and how to tie it all back to real pipeline. From choosing breakfasts over booths to reviving webinars without the fatigue, Jocelyn shares practical tactics for creating human connections, measuring ROI with intention, and following up like you mean it. If you’re rethinking conferences, dinners, or podcast appearances in a world of AI and inbox overload, this conversation shows how to turn moments into momentum.