AI is redefining how SaaS companies grow, build and compete. In this 45-minute webinar, industry leaders with deep AI and SaaS experience share the lessons they’ve learned from building AI into their products and organizations.
You’ll hear honest insights on what it really takes to integrate AI — when to build, when to partner and how to avoid the missteps that drain resources without delivering impact.
We’ll break down the shift from product-led to intelligence-led growth, how to align AI investments with real customer value, and how to equip your teams with the right skills and mindset to stay ahead.
This conversation is grounded in experience. Whether you’re just starting or already scaling AI within your SaaS business, this session will help you move forward with clarity and confidence.
Meet the Panelists:
- Chris Featherstone
Sr. Director, AI/Data Product/Program Management, Salesforce - David Dickson
Former SVP, Sage AI, Sage - Varun Shrimal
Senior Director, AI Products, C3 AI
Moderator:
- Dee Dee Walsh
VP of Developer Marketing and Business Development, GAP
Who Should Watch:
SaaS founders, product leaders, CTOs and technical decision-makers looking for clear, practical guidance on how to navigate AI’s fast-changing impact on product, team and business strategy.
You’ll Learn:
- First-hand stories on integrating AI into SaaS products — what succeeded, what didn’t and why.
- Proven approaches to infusing AI without disrupting your roadmap or burning your budget.
- How to spot common traps — from overbuilding to under-defining the customer problem.
- How AI is changing product development, team dynamics and leadership — and how to adapt.
Enjoy!