Profile & Challenge
Mercer aimed to promote its "What's Working"-branded research through leadership-oriented campaigns, focusing on disseminating valuable insights and information.
SOLUTION & OUTCOME
GAP designed and developed two microsites, "Inside Employee’s Minds" and "Inside Employer’s Minds," featuring videos, podcasts, report downloads, and social sharing capabilities. These microsites were integrated with an existing CMS and third-party marketing automation system, contributing to Mercer's ongoing research and thought leadership in the industry.
June 26, 2023
The Rise of AI Tools: How They Can Streamline Your Business and Free Up Time for More Complex Tasks
by Javier Cravioto, Delivery Director at Growth Acceleration Partners Around 10,000 years ago, we humans managed to convince a plant to grow where we wanted, allowing us to invest our time in cultivating the plants we deemed suitable for food in specific locations. This transition freed us from the risks of huntingRead More
June 19, 2023
What Some Data Consulting Experts Don’t Want You to Know
Data analytics consultants are filling the knowledge and skill gaps created by a tight labor market and the growing need for digitalization. Enterprise-level efficiency is now dependent on leveraging existing datasets to optimize operations. But companies don’t always have the internal capacity to manage still-developing and amorphous issues posed by dataRead More