Mercer - What's Working Microsite
Mercer is a leading global consulting firm known for its expertise in health, wealth, and career consulting.
Service: UI/UX Design & UI Development, Web Development
Industry: Manufacturing/Transportation/Logistics
Tech Stack: PHP
Profile & Challenge
Mercer aimed to promote its "What's Working"-branded research through leadership-oriented campaigns, focusing on disseminating valuable insights and information.
SOLUTION & OUTCOME
GAP designed and developed two microsites, "Inside Employee’s Minds" and "Inside Employer’s Minds," featuring videos, podcasts, report downloads, and social sharing capabilities. These microsites were integrated with an existing CMS and third-party marketing automation system, contributing to Mercer's ongoing research and thought leadership in the industry​​.
ADDITIONAL PROJECTS
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