Profile & Challenge
National Geographic aimed to enhance audience engagement with its print-based product by creating an interactive, entertaining mobile experience, building on the success of its "Weird But True" mobile app for children.
SOLUTION & OUTCOME
GAP brought the "Just Joking" series to life with an app for iPhone and iPad, featuring interactive joke delivery, narration, flexible search, secure social sharing, and in-app purchasing. Launched on iTunes in August 2013, the app achieved approximately 1 million downloads and completed two major releases, offering sponsorship opportunities.
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