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Kroger - EDGE Shelving

Kroger is a leading American supermarket chain offering a variety of groceries and household products.

Service: UI/UX Design & UI Development, Managed Services, Mobile App Development

Industry: Retail, Grocery

Tech Stack:

Profile & Challenge

Kroger faced the challenge of modernizing the traditional grocery store experience, which typically involved paper price tags and static shelf displays. They aimed to enhance efficiency and customer engagement in their stores.

SOLUTION & OUTCOME

GAP engineered the Enhanced Display for Grocery Environments (EDGE), an IoT solution that replaced paper tags with dynamic digital displays. These displays provide real-time pricing information, product videos, and essential stocking details to associates. The integration of these smart displays has transformed the shopping experience at Kroger, making it more interactive and efficient.

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