Main Menu

Home

    Management Consulting

    Outsourcing

      Talent Placement

        Clients

          Our Team

          Contact Us

            Growth Acceleration Partners

            512.436.0260

            512.499.8780 (fax)

            555 E. 5th Street, Suite 912

            Austin, TX 78701 USA

            info@growthaccelerationpartners.com

            Follow us

            Talent Placement

            Build your core team for accelerated growth.  We have a unique national network of specialized technical and finance/operations professionals. Read more about Talent Placement to see how we can help with your outsourced and permanent staffing needs.

            If you are a candidate interested in learning more about opportunities for contract or full time work, please contact us with your resume and description of ideal opportunities and we will let you know what great positions may be a potential fit.

            Search Engine Marketing (SEO/SEM)

            To grow faster you need to acquire new customers and drive more business from your existing customers. Today, the most cost-effective way to do this is to use search engines to increase traffic to your web site. But how do you optimize the return on investment from your investments in search engine marketing and search engine advertising? And how do you ensure that you are driving traffic from visitors that will really buy from you, and once they land on your site, how can you increase the chances that they will actually buy?

            Growth Acceleration Partners can help. We have some of the top search-engine marketing (SEM) and search-engine optimization (SEO) experts in the country on our team poised to help you. Search Engine Marketing and Search Engine Optimization are key components of Growth Acceleration Partners Go-To-Market Management Consulting practice.


            We approach each assignment holistically and normally work simultaneously on organic search-engine optimization, improving the ROI from paid advertising spending, and increasing conversion rates through landing-page/site optimization. Why? Because to generate new customers at the lowest cost requires optimizing each of these elements together. Here are some of the clients we have helped with Search Engine Marketing and Search Engine Optimization (SEO/SEM).

            Organic Search Engine Optimization (SEO)

            How will your customers find you if your organic search results are not displayed on Google’s first page? 62% of search engine users click only on the first page of results. And 90% do not click beyond page three.

            Even if you have a large budget for paid search advertising, over 80% of search engine users will not click on paid ads because they do not trust them. So you need to be sure that you do not let your organic search engine rankings fall off of Google page 1.

            Where does your site fall in the organic-search rankings for the key terms that your customers use? If you are not on Google page one we can help you. We have consistently been able move our clients’ organic search rankings from Google pages five or greater to page one.

            Paid Advertising Strategy Development and Execution
            Are you getting the highest return possible from your paid advertising spending? Probably not if you are using the bid recommendations from the search-engine companies. And are you bidding on the right keywords, with ads optimized to appeal to your target customer segments?

            We can help you increase the returns from your paid-advertising spending. We assess your current strategy and recommend changes to your keywords, ads, and bidding approach. Then we work collaboratively with you to help you implement our campaign recommendations. And we continuously monitor and optimize your campaigns to drive the site traffic you need to achieve your growth goals without over spending your ad budget.

            Landing Page and Site Optimization
            When a prospect clicks on one of your paid-search ads, or clicks on an organic search result and goes to your site, where do they land? Will they be compelled to stay on your site and buy within the first eight seconds after they click?

            We can help you develop landing pages and optimize your site to present compelling, differentiated messages to your potential customers, so that you get the highest possible conversion rates. We typically will help you segment your customer base, survey them to assess buying behavior, and then develop differentiated positioning that we use to help you develop new landing pages and changes to your existing site to generate the highest possible conversion rate.

            Metrics and Scorecard Development
            A key deliverable for our search-engine marketing and search-engine optimization projects are business metrics and scorecards to track the results of our efforts. We work with you to set up the analytic tools required to measure site traffic, conversions, and advertising efficiency. We then help you track and optimize the cost to acquire and convert these prospects and customers.

            Philosophy and Compensation Approach
            We approach each Search Engine Marketing and Search Engine Optimization project with a highly personalized approach. We use a methodical continuous iterative improvement process that yields steady and predictable progress towards achieving our goals

            We are highly ethical. We do not employ spamming or black-hat techniques. Everything we do is based on increasing the actual relevancy of your site and advertising content to potential prospects and buyers.

            Our fees are set based on the scope of the project and the difficulty of achieving the search results desired. We are completely goal aligned with you and will work diligently to reduce your paid-advertising spending by driving more organic search results to your site and by increasing the efficiency of your paid-advertising spending.